Building a global brand is tiring work. It takes long hours, all of your concentration and saps energy from you faster than a forty-a-day smoker trying to conquer a first category climb on the Tour De France.
We’ll let you in on a little Cherryflava secret on how to spot a global player. Whenever they’re not introducing their brand into new markets and conducting their successful business operations in another foreign country they tend to be fast asleep, drooling happily on the fine leather of their luxury transportation on the way to their next gig.
This pic was in fact the only one we could find of Bio-Oil CEO Justin Letschert in the upright position. Hopefully after a couple of shots of strong &Union espresso we’ll be able to rouse him long enough to extract the invaluable marketing insight that he has to offer at next week’s experiential marketing conference. But considering the rest of the line-up that’s booked – it’s not likely that any intervention will be necessary.
