Some say that he never sleeps, because he spends his evenings redesigning Cape Town’s unfinished highways on a giant to-scale model built with used toothpicks. And that on a recent trip to Hawaii he consumed and entire virgin Pina Colada, that was served in a plastic pineapple, in one continueous sip.
All we know is that his name is Porky Hefer and this profile piece is too short to do justice to the awards and world-class creative work that has been produced by him. Having worked as an creative director in leading advertising agencies in Johannesburg, Cape Town and New York City, he’s now set up his own creative agency, Animal Farm, with a mandate to radically change the way we see, interact and experience the world around us.
