Right now we reading the new book by America author Michael May called ‘In pursuit of Elegance’. It deals with the subject of ’subtraction’ when it comes to creating something remarkable. Distill an experience down to its bare essence and then do that to the best of your ability.
Every ounce of this philosophy points to how Rui and Brad build brands. They come up with some amazing ideas…sure, but more than that they’re the masters of implementing those ideas into something that really works and strikes a cord with people who can’t help becoming huge fans of theirs.
The devil of anything truly worthwhile is in the detail and perhaps that’s why their latest venture Brewers & Union is situated below a church. Every aspect of the space, from how the stainless steel bar stools lineup underneath the granite counter tops to the Woolies organic milk that’s used in their 100% Organic espresso-based coffees [the origin of which is a very closely guarded secret] is carefully crafted to deliver that unique ‘& Union experience’.
The Brewers & Union marketing strategy is simple – pour every ounce of energy and passion into creating a remarkably elegant beer salon that you’ll find every excuse under the sun to visit whenever you can…and be patient.
